AcuityAds CEO says the Company is planning to make more acquisitions
What is programmatic marketing and why is it worth nearly $50 billion of the $500 billion overall advertising space? SmallCapPower spoke with Tal Hayek, cofounder and CEO of AcuityAds Holdings Inc. (TSXV:AT), at the Canadian Innovation Exchange’s Public Investor Day in November, where he detailed the enormous growth potential of the market. He talks about why AT’s self-serve model has a competitive advantage and why that model will continue to drive revenue in the U.S. and European markets. He also shares AT’s priorities after the recent acquisition of a San Francisco-based mobile advertising company.