In recent years, the social media marketing services industry has grown to become one of the most important segments of the Internet and marketing spaces. It’s because of this we have shortlisted 4 small-cap marketing services stocks that investors may want to look at based on profit margins.
RetailMeNot, Inc. (NASDAQ: SALE)
RetailMeNot operates the world’s largest marketplace for digital offers. The company offers consumers worldwide hundreds of thousands of digital deals from their favorite retailers and brands. During the 12 months ended December 31, 2014, RetailMeNot, Inc. experienced nearly 700 million visits to its websites; and during the three months ended December 31, 2014, monthly mobile unique visitors totaled 21.2 million. Additionally, the trailing-12 month profit margin at RetailMeNot, Inc. is 10.20%. As well, ROE for the same period is 5.60%.
Harte-Hanks Inc. (NYSE: HHS)
Harte-Hanks is a multi-channel marketing organization that offers integrated solutions aimed at connecting brands with customers using strategic agencies and core operating marketing services. Recently, the company announced the acquisition of privately-owned 3Q Digital, Inc., a leading digital marketing agency, adding to Harte-Hanks’ strategic goal of leadership in customer interaction. The trailing-12-month profit margin at Harte-Hanks Inc. is 4.30%. As well, the company’s Earnings Per Share for the same period is $0.38.
Constant Contact, Inc. (NASDAQ: CTCT)
Constant Contact is the only all-in-one online marketing platform that provides on-demand engagement marketing tools designed for small organizations, including small businesses, associations and non-profits. The company’s tools include email marketing, social media marketing, event marketing and survey products. The company uses these tools to engage members in an ongoing dialog and allows small organizations to create, send and track professional and permission-based email marketing campaigns. The trailing-12 month profit margin at Constant Contact, Inc. is 4.20%. As well, the company’s Price/Earnings to Growth ratio (PEG) is 4.01.
Inuvo, Inc. (NYSE: INUV)
Inuvo is an Internet marketing and technology company that delivers targeted advertisements to websites and applications reaching both desktop and mobile devices. The company operates in two segments: the Partner Network and the Owned and Operated Network. The Partner Network segment delivers advertisements to its partners’ Websites and applications on desktop, tablet and mobile devices. It provides advertising services to businesses and other owners of websites and applications looking to monetize their investments. Meanwhile, the Owned and Operated Network segment designs, builds and markets consumer Websites and applications. The trailing-12-month profit margin at Inuvo, Inc. is 4.20%. The company’s revenue for the same period is $49.60 million.
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