QYOU Media Inc. (TSXV:QYOU) expects this audience surge will drive more advertising revenue for the company
SmallCapPower | September 22, 2020: QYOU Media Inc. (TSXV:QYOU) (OTCQB:QYOUF) announced Tuesday that The Q India has achieved viewership growth of 664% over the last five weeks as measured in GRP (Gross Rating Points) by BARC (Broadcast Audience Research Council). This measurement combines actual viewer impressions delivered with time spent viewing. Over this same period, Time Spent Viewing (TSV) increased nearly 4 times from 9 minutes per session to 35 minutes per session.
“We’ve had a couple shows that have really been performing for us and we’ve just had what only can be described as skyrocketing growth over the last month in terms of viewership on the channels,” QYOU Media CEO Curt Marvis said during a recent interview, adding that he expects this audience surge will drive more advertising revenue for the company.
Mr. Marvis noted that there was two million more people watching Q India last week than the previous week, as the channel is now generating 6.2 million weekly impressions, up from 780,000 five weeks earlier.
Broadcast Audience Research Council (BARC) India is a Joint Industry Company and is considered to be the India equivalent of the Nielsen Rating service in North America. The Q India became a BARC rated channel in Q2 2020. During, the past five weeks the company has seen its viewership rating known as GRP surpass the ratings of over a dozen well established channels, including MoviesNow, HBO, SonyPix, WB and Epic.
QYOU Media has combined its new hit programs on the channel with an ongoing focus on mining viewership data to deliver more effective programming grid management.
The Q India is an advertiser supported Hindi language channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 750 programs it now reaches an audience of over 580 million via 50 million television homes with partners including TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5 and Dish Watcho; and 150 million users on mobile and digital platforms including JioTV, Airtel Xstream and SNAP.
Earlier this year, Ubika Alpha initiated coverage of shares of QYOU Media with a “Buy” rating and a target price of $0.30 per share. QYOU stock rose 8% to close at $0.065 on Tuesday.