QYOU Media Inc.’s (TSXV:QYOU) content will soon be available to potentially more than 384 million people in India
SmallCapPower | January 14, 2020: Momentum continues to build for QYOU Media Inc. (TSXV:QYOU) (OTCQB:QYOUF). On Monday, January 13, 2020, QYOU announced the launch of The Q India on Airtel Xstream, a converged digital entertainment experience offering a wide catalog of Live TV channels, Movies, TV shows, and more across 14 languages. Q India content will be monetized via ad sales across the platform.
Airtel, also known as Bharti Airtel Limited, is an Indian global telecommunications services company operating in 18 countries across South Asia and Africa, and also in the Channel Islands. It is the third-largest mobile network operator in India and the second-largest mobile network operator in the world with over 411.42 million subscribers. (Source: Wikipedia).
Airtel Xstream features an enhanced streaming experience and integrated User Interface (UI) across devices and is now available to the more than 384 million Bharti Airtel customers in India.
Integrating onto platforms such as Airtel Xstream early, as these companies are building their audience and penetration in India, is extremely important for QYOU Media’s brand exposure, QYOU Media CEO Curt Marvis told SmallCapPower.
Airtel’s Xstream is its response to what Jio, an Indian telecommunications company, has been doing in the Indian marketplace with its launch of mobile and broadband-based fibre through Jio TV. Now, QYOU Media is on both platforms (Airtel and Jio).
“What’s really important to Airtel is that the company penetrates the growing, young consumer market in India. So it’s about getting that Millennial and Gen-Z customer base to want to become loyal to Airtel’s platform. And what Airtel has said to us (QYOU Media) directly is that the same demographic Airtel is targeting is the also that in which QYOU India is working to reach,” said Curt Marvis, adding that Airtel has told QYOU it anticipates a joint marketing program between the two companies into 2020 and beyond.
According to E&Y, the Indian Media and Entertainment sector is expected to grow at an annualized rate of 12.4% through to 2021E, compared with the global average of 4.2%. The over-the-top (OTT) sector in India is expected to grow at 24.9% per year until 2021E. QYOU Media launched “The Q India” to take advantage of this explosive growth opportunity.
QYOU Media is a media company focused, via its 82% owned subsidiary QYOU India, on ‘Young Indians’ being the approximately 400 million 20 to 30 year old’s who are a subset of the Millennial and Gen Z market in India. QYOU Media produces ‘The Q India’, a Hindi-language television channel and VOD library that is now available to approximately 500 million device holders (satellite and cable distribution footprints as well as mobile phone and OTT (over-the-top streaming portals) of which Ubika Alpha estimates 65% of device holders are ‘Young Indians’. The Q India was launched three years ago by industry veterans from Lionsgate, MTV, Sony and Disney.
Shares of QYOU Media gained 7% to close at $0.075 on Monday following the announcement.
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