Canopy Growth (TSE:WEED) has acquired significantly more notable brands than Aphria Inc. (TSE:APH) or Organigram Holdings Inc. (CVE:OGI)
Motley Fool Canada | May 23, 2017: Canopy Growth Corp. (TSX: WEED) seems to have looked to Nike for inspiration on how to create a powerful brand. Canopy has arguably spent more time and money than any other Canadian LP trying to create a strong brand.
When compared to other LPs, such as Aphria Inc. (TSX: APH) or Organigram Holdings Inc. (TSXV: OGI), Canopy has acquired significantly more notable brands to add for its portfolio and overall brand image. Canopy is essentially doing what Nike has successfully done for years, by partnering with other strong brands (Leafs by Snoop) and buying existing brands, such as Mettrum.
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This aggressive branding strategy has put Canopy in a great position going forward and has enabled the company to claim the largest customer base of all Canadian LPs.
[Editor’s Note: Canopy Growth Corporation announced recently that it has launched its Craft Grow program, which opens up access to genetics, knowledge and retail infrastructure to strategic partners. It has committed $20 million in seed capital funding for this distinct company, to be known as Canopy Rivers Corporation, which will provide financial support to ACMPR applicants and existing Licensed Producers. Canopy Growth also recently entered into an agreement to acquire rTrees Producers Limited, a late-stage ACMPR applicant based in Yorkton, Saskatchewan, which will be rebranded as Tweed Grasslands, with a goal of producing high quality Western-grown products to support the Tweed brand and the new flagship Tweed Main Street online store.]
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Disclosure: Neither the author nor any of the principals at Small Cap Power, or their family members, own shares in any of the companies mentioned above.
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