FANDOM SPORTS Media Corp. (CSE:FDM) Update: Key takeaways from the Consumer Electronics Show (CES)
SmallCapPower | January 21, 2019: FANDOM SPORTS Media Corp. (CSE:FDM) (OTC:FDMSF) released its Cloud-based, multi-tenancy enabled blockchain architecture. On January 10, FANDOM SPORTS launched its IBM Blockchain powered Platform at the Consumer Electronics Show (CES) 2019 in Las Vegas. Immediately following the launch, the initial internal release of the global sports app was revealed to a select group of technology industry CES attendees as well as VIP sports fans to experiment the new fan engagement concepts.
Management kicked off its go-to-market (GTM) strategy for the global sports app. FANDOM SPORTS executives held their first conversations with top management members of a professional hockey team, with the vision of introducing the FANDOM app to the team’s established fan base in a bit to spearhead the global launch during Q2 2019. In our view, this development represents another key milestone in the Company’s execution roadmap, which we laid out in our earlier note published on October 31, 2018
The Company’s eSports initiative is gaining further momentum. During CES 2019, the FANDOM SPORTS team met with key decision makers from several eSports sponsors and organizations, as the Company through its Helsinki-based subsidiary, FANDOM SPORTS Oy, is preparing to enter this nascent sector with the FANDOM eSPORTS app. According to NewZoo, the global eSports economy reached $906 million in 2018, as brand investment ticked up by 48%. The consolidated market size is projected to be approximately $1.5 billion, as brand investment is expected to double in the comparable timeframe.
FANDOM SPORTS continues to execute on its corporate strategy. The Company’s 1-2-1 strategy is built on a secure Blockchain Platform. Two global apps with one FANCOIN economy caters to super fans who can play with, or against, each another within an entertaining mobile application and, while doing so, are rewarded for their action. Consequently, the end goal is to attract users to become invested as “players” to build their “Player Card,” while competing for rewards and prestige. On a forward-looking basis, we see this as a recurring revenue generator attached with high margins for the Company, as this captivated global fan base is kept in the FANDOM SPORTS ecosystem.
Figure 1: FANDOM SPORTS Platform Architecture
Source: FANDOM SPORTS Media Corp. at SLUSH 2019
Slam Dunk for IBM Blockchain Powered Fandom Sports Platform Launch at CES
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