Significant potential exists in Blockchain integration into DataTap, which could be the next big step to allow Datametrex AI Limited (TSXV:DM) to excel
SmallCapPower | January 8, 2018: Datametrex AI Limited (TSXV:DM) is a Big Data company for retail, brands, and other organizations. The Company’s DataTap technology captures sales data sent from the Point of Sale (“POS”) terminal to the receipt printer and scanner, and then sends it to the cloud, so it can be presented on a dashboard for key decision making. Datametrex AI was formerly known as Everfront and changed its name in September 2017. The Company is planning on integrating the DataTap environment to decentralized Blockchains to further authenticate and validate data collected. Implementation of Blockchain should boost and diversify the customer base given its wide range of applications.
Investment Highlights
- DataTap – low cost, plug-and-play, scalable technology to acquire retail data
- Nexalogy – disrupt the social media intelligence market
- Blockchain solution for the authentication, verification and integrity of data
DataTap
Through DataTap technology merchants can access their business critical data in real-time and from anywhere, without disrupting their transaction processing. The DataTap device is installed between the POS terminal and receipt printer using serial ports and USB ports, which captures all data sent from a POS terminal to the Receipt Printer. Captured data is then sent via WiFi to the cloud server and is then scrubbed and populated to the vendor Dashboard. This allows vendors to monitor data remotely, freeing up time to focus on business development.
The key differentiator between DataTap and the current technology is that DataTap passively captures data as it flows from the POS terminal during a transaction, as opposed to other technologies that interrupt the flow to capture data.
- Simple, cost-effective and easy to install: Completely non-disruptive and non-invasive to existing transaction processing (Plug and Play)
- Does not interrupt or interfere with data flow: DataTaps do not interrupt/interfere with data flow; the devices sit outside of the flow and tap the information as it passes. Hence, there is zero risk of downtime to a merchant’s POS terminal as a result of installing a DataTap.
- Real-time access to your information: Sales transaction data is updated every minute – 24 hours a day, 7, 365 days a year.
Target Markets. Quickly create a large network of installed devices in small-medium sized retailers to develop multiple revenue streams from the following:
Nexalogy
Nexalogy is a social discovery engine that analyzes vast amounts of data with advanced clustering and filtering technology that automatically finds new audiences, trends, risks, voters and removes spam.
Disrupts the social media intelligence market by offering advanced intelligence functionality in a freemium model. Nexalogy has been awarded one patent, and has a second patent pending approval in Canada and in the U.S.
Social Data is Exploding
The Opportunity and Market Size
Competition and Positioning
Current platforms are all high priced and reserve discovery features for the enterprise clients, and are not aimed specially towards govtech. Nexalogy aims to offer intelligence and discovery for free and charge for integrations into legacy BI systems, social media ad platforms and a set of enterprise features, thus positioning itself in an open market with a unique vertical.
Blockchain solution for the authentication, verification and integrity of data
Datametrex AI is planning on integrating the DataTap environment to decentralized Blockchains to further authenticate and validate the data collected. Integration of Blockchain will ensure trusted data transfer and provide transparency by tracing the history of transactions and a product’s journey, as it protects both clients and sellers from fraudulent activities.
Blockchain technology opens a variety of new opportunities
Outlook
Datametrex AI is in its development stage and currently generates limited revenue. Going forward, financials should be driven when the Company rolls out its DataTap product and begins to acquire a customer base. Importantly, there is significant potential in Blockchain integration into DataTap, which could be the next big step to allow Datametrex AI to excel.
Disclosure: Neither the author nor his/her family own shares in the company mentioned above.
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